One customer group would be regular ordinary people. These people could be a group by buying products from business. They buy what a company is selling whether it is clothes ,toys furniture ,etc. In our case it would be buying a product made from recycled plastic. These people might be interested in buying something that is helping our environment. These people who are interested in buying things that help the environment would be a important customer group. These people would be the group to advertise and sell to as they would be the most interested in a potential product. Identifying who is in the group and what to do after that are important as this would be the main customer group.