Investors are important to any business trying to start up. They help businesses get the resources they need to get a great business going. Investors also get something themselves though in exchange for equity in the company. Without investors it would be difficult to start a business. Shows like the Shark Tank are about investors those people are presented businesses and they can choose to invest in them. Investors usually have faith in the business that they are investing in so that can also be a good sign for the business owner. Overall investors are an important part of starting a business.