The biggest problem we faced was having too many ideas. Everyone had their own thing they wanted to pitch. We spent a large amount of our time trying to find an idea. We had many miniature pitches to see which idea we picked and eventually we decided on the shoes. I feel like we could’ve gone about this better then we did. We could have picked the first idea everybody liked and worked on that instead of pitching more ideas. However before the first good idea hits I think its just trial and error until something is found that works. Overall i feel that finding an idea to work on was the largest challenge we faced.